Written by Jordan Clifford, editorial intern
Spring has finally sprung! Well, sort of. It’s still a little chilly, but the sun is out and we’re definitely ready to blaze some trails. With hiking (and allergy, unfortunately) season just around the corner, Claritin is teaming up with non-profit Rails-to-Trails to raise funds for those of us looking for more outdoor areas to get—and stay—fit.
Never heard of Rails-to-Trails Conservancy? Let me fill you in: basically, they turn abandoned railways into multiuse public paths—like the famous Highline in New York City or the 238-mile-long Katy Trail in Missouri. “Our mission is to try and retrofit communities to get people to lead active lifestyles,” says Keith Laughlin, president of Rails-to-Trails. When the organization launched in 1989, there was less than 250 miles of rail-trails, but today they span nearly 21,000 miles across the U.S. The ultimate aim is to have 90 percent of Americans live within three miles of a trail, Laughlin explains. With 700,000 miles of extensions and new trails currently in the pipeline, they’re well on their way, and it’s a goal we can totally get behind.
One celeb supporting the initiative? About a Boy star Minnie Driver. “I love the idea of communities recycling their unused rail lines,” she says. “If you’re living in proximity to [a rail-trail], that’s a wonderful part of your community to utilize as a way of staying healthy and getting healthier.” And as the face of Claritin’s new “Be a Claritin Trailblazer” campaign, Driver announced the company’s $50,000 donation to the conservancy last Thursday and launched a social media campaign to raise an additional $10,000.
Want to join in and help the cause? Visit Claritin’s Facebook page and for every like, comment or share between now and June 1st, they’ll donate an additional dollar (up to $10,000). Check out Minnie’s video and let us know where you’d like to see more rail-trails pop up.
Photo of New York City's Highline courtesy of ©Iwan Baan
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