Written by Jordan Clifford, editorial intern
What if there were a studio that cost less the more you exercise? That would be crazy, right? I mean, talk about motivation! Enter fitmob, a new group workout startup taking root in the San Francisco area on a mission to change the face of fitness and “re-invent” the gym. “The existing system doesn’t really work,” says co-founder and CEO Raj Kapoor. “There is $75 billion being spent globally every year on gym memberships and over 60 percent of people don’t even use it that [much to] pay for it.” With the help of P90X’s Tony Horton, Kapoor and co-founder/CTO Paul Twohey developed fitmob to help people get fit, stay motivated and have fun without breaking the bank. Five thousand San Fran residents have registered so far!
So what's the skinny on this budget-friendly startup? We got the lowdown:
Sweat for Less: “The more you work out, the less you pay,” explains Kapoor. Each class starts off at $15. If you go two times in one week, it drops to $10 per workout. But if you go three or more times per week, it’s only $5 each. You can’t beat that! Plus it’s as flexible as you need it to be. “There’s no up-fronts, no monthly commitment, no long contracts,” says Kapoor. “You just use it when you use it.”
The Workouts: Aside from the price deals, they offer various strength, cardio and yoga-fusion classes with some pretty enthusiastic names, too. Their most popular workout, “Weapon’s of Ass Reduction,” is an hour-long group strength class that focuses on your core and lower body strength (including your booty, of course!). Come on, who wouldn’t want to attend a class with a name like that? Some other winners: “Sweat Soiree” and “Guru Gone Wild.” Check them all out here.
Get Connected: “Gyms have traditionally been about expensive real estate and fancy equipment,” says Kapoor. But for him, it’s the social element and group dynamic that keeps people moving. “We’re bringing people back into fitness!” Sign up for classes, check out instructor reviews and see who else plans to attend the class all through their site and mobile app.
Location, Location, Location: Sick of the sterile gym? fitmob's sweat sessions take place in various venues—both indoors and outdoors. “Part of the fun is that it’s in a different place all the time,” Kapoor shares, adding that they've held classes in parks and nightclubs (sweet!) with 10 to 25 people in attendance.
What’s Up Next: Currently, fitmob offers classes in four San Francisco neighborhoods—SOMA, The Mission, The Marina and The Presidio—but they’re looking to expand. “One of the hardest things in fitness is that everyone will try things but they won’t continue on,” explains Kapoor. “We think we’ve constructed an experience that’s going to have better retention than most. Once we are convinced of that, then we can expand.” Want fitmob to come to a neighborhood near you? Reach out on Facebook, Twitter and Instagram with #nextmob and a photo of where you want them to come next.
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