Written on January 16, 2014 at 9:25 am , by Samantha Shelton
We’re midway through January, so let’s check in on those New Year’s resolutions. Have you started (and stopped)? If one of your goals is to sweat more, we may have found the perfect incentive to hop back on the wagon.
New Balance, a brand known for its annual partnership in October with Susan G. Komen, decided there’s no reason breast cancer awareness and support should be dedicated to just one month. And since, ya know, someone doesn’t stop fighting cancer after BCA month has come and gone (although we wish that were the case), we couldn’t be more stoked about the new Lace Up 365 program. Here’s how it works: Go about your daily business, eating healthy and sweating on the reg. Now, every time you work out, tweet or Instagram about it (you’re going to anyway for #GetFitParty) and use the #LaceUp365 hashtag. That’s it.
Easy, right? Every time that hashtag is used, it alerts New Balance that a workout has been dedicated to a breast cancer survivor to help raise awareness year-round. And if a monetary donation is what you’re after, simply visit New Balance’s website and check out the Pink Laces Club. Not only will you find exclusive features, personal stories and get-fit tips from and for those fighting breast cancer, but five percent of every purchase from the Lace Up for the Cure Collection, with a guaranteed minimum donation of $500,000, will go to Susan G. Komen.
So next time you’re going back and forth about whether or not you have time for that workout, remember that you GET to workout and use #LaceUp365. Someone else in this world could want nothing more than a sweat-dripping workout, but their body is too busy fighting a terrible disease. You never know if seeing your tweet (or Insta!) will brighten their day and remind them we’re all in this together.
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