Written by Alena Hall, editorial intern
With so many weight loss programs on the market today, it doesn’t take much get started. Keeping up with it and achieving long-term results, on the other hand, often times feels like a losing battle. National fitness expert and bestselling author John Rowley recognizes this struggle, attributing it to a lack of mental and emotional connection with physical goals. And he’s ready to do something about it.
Rowley recently launched his 52 Million Pound Challenge to help North America shrink its obesity rate from the inside out. In partnering with HabitForge, the program helps each participant pinpoint a healthy habit they want to develop and hold them accountable for 21 days, inspiring behavior change that can last a lifetime. Rather than having to remember to log data each day, the program emails you a habit reminder with a simple “yes” or “no” response to track your results. After successfully maintaining a habit for three weeks, users can tackle a new one.
The challenge website is also stocked with a variety of informative posts from health, fitness and lifestyle experts to keep users actively engaged with the goals they are working to accomplish. To track North America’s progress toward health and fitness, Rowley integrated interactive maps of the United States and Canada with state and province-specific obesity statistics in the challenge website. Clicking on each location also shares how many residents are signed up for the challenge and the area’s rank regarding its weight loss success. To jump start the program, Rowley is hosting a 12-week challenge beginning the day after Thanksgiving, and anyone ages 18 and up who signs up before November 29 can compete!
The game is simple: Each participant submits before and after photos (or a certified note of body fat lost from a personal trainer or doctor if you’re uncomfortable with sharing photos), along with a 350-word essay or 3-minute video sharing his or her inspiring story via the challenge’s Facebook page. At the end of 12 weeks, the Facebook community will select the top 25 men and women, then the official judging panel will narrow it down to 10 men and women before Facebook users select the two grand champions. Each winner receives a trip for two to St. Thomas, along with other goodies—talk about motivation to give the whole weight loss thing another go! Will you be helping Rowley help North America lose 52 million pounds?
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