You watched him heat up the small screen as Dr. Sam Bennett on Private Practice, and now you can catch him in his latest romantic comedy, Baggage Claim, as part of a star-studded cast (you'll see the likes of Paula Patton, aka wife to one-half of the VMA twerking fiasco, Tia Mowry and Adam Brody). But what really fires up Taye Diggs happens behind-the scenes, in a place much closer to home - the school systems. Fun fact: Diggs is also the children's book author of "Chocolate Me,"and he's teamed up with Kellogg's and Scholastic to get more reading material in kids' hands. With a four-year-old of his own, it seems like just the right time for Diggs to get involved. "I grew up reading a ridiculous amount when I was a kid, and now I read to my kid three or four times a day," he told us during a visit to the FITNESS offices. "Childhood literacy is very important. Two-thirds of every family in poverty doesn't have books, so we're just trying to get everybody involved and put an end to that." How, exactly, can we help then? In one of two ways:
- Buy any Kellogg's product, and visit kelloggsfreebook.com to enter the Great Starts, Great Stories codes you'll find on the inside flap of the box. For each code entered, Kellogg's will send you a free book that you can keep or donate. Up to 200,000 books will go to schools, homes and communities.
- Participate in the Frosted Mini Wheats Mini Missions program, and earn free scholastic books and the chance to win a sweepstakes for books and grants for your community.
We've all heard of Kellogg's, and the company does a lot to give back, clearly. But when it comes right down to it, we wanted to know: out of all the cereal brands, why partner with this one? "It was what we grew up on," Diggs says. "For my family, it was like a weekend delicacy. My father would mix up the different cereals - a lot of the time it would be Rice Krispies and Corn Flakes because it had a little less sugar." And as far as eating as a family goes, there's zero negotiation for the actor. "I didn't realize how much of an impact a simple meal could have until I had Walker," he says. "But now that's a time, either as a family or just daddy-son time, that you don't get during any other time of the day. For us, we talk about dreams or nightmares he had the night before, or what we're going to do for the rest of the day. We can check in with each other. Not to mention, that's when he's the most cute. When he wakes up." Cue a round of aww's, please! But reading and eating a morning meal together aren't the only things the star does with his son. They get their sweat on together, too (which begins to explain that, um, enviable physique). "I'm trying to gently massage the importance of staying healthy and in shape. He likes looking at big muscles, so I use that as a bribe. I'll say, 'If you want those, you have to eat your protein, eat your vegetables, do a couple push-ups and stretch out.'" When he's not, er, bribing the boy, they're doing fun activities together, like running and soccer. And on top of that, Diggs manages to fit in his own workouts - think basketball, tennis and weight lifting - to stay in tip-top shape for his acting gigs. Maybe we'll see him as an athlete in his next role? "Someone asked my son what I did for a living, and he said, 'He changes into shorts and he plays basketball!' Because I always go from the gym to work, so he rarely hears me say I'm going to work. It was pretty funny." Sounds like Diggs is a pro at leading by example.