Written on August 29, 2013 at 11:00 am , by Marla Horenbein
When you add tennis superstar Venus Williams and Flywheel Sports together, what do you get? A night filled with fun, fashion and Spinning, duh! I had the opportunity to join FlyWheel’s co-founder, Ruth Zuckerman, for a special ride with Venus to kick off the Fall 2013 collection from EleVen by Venus, sold at select FlyWheel locations (Chicago, Charlotte, Seattle and NYC, to be exact!). I was also lucky enough to sit down with Venus and pick her brain about fashion, food (apparently we both share a love for marshmallows!) and her life as a tennis star. Talk about a “pinch me” moment!
I work in the fashion department at FITNESS, so I’m super familiar with your line EleVen (we featured a tie dye version of this skirt in our July/Aug issue!), and think you and your team of designers are doing a great job. What inspires you when designing new looks? I really think that inspiration comes from within and that’s what makes the line a little bit different. I try to design pieces that are different, fun and bright – things that are really me – but not too different because you don’t want to step too far away from your roots, you know? We want the line to be relatable, so we’re always looking to find a happy medium. I want people to see my clothes and say, “Wow, that’s so exciting!”
And exciting it is! The new collection especially. I love the floral prints and electric color pallet. Are you going to wear any of these pieces to the U.S. Open?
I’ll be wearing the Rose Floral tennis dress.
Super cute! Definitely makes me want to get out on the tennis court and play!
Exactly! I want to inspire people to live a healthy life. Give them a little extra motivation to get out there and exercise.
Speaking of healthy, what’s your go-to snack, whether you’re on the go or heading into a big match?
To be honest, I’m not a big snacker. I’m into green juice and smoothies, so I usually reach for something like that.
Well that explains why you look so awesome! But seriously, any splurge snacks? There’s gotta be something…
Marshmallows! I love marshmallows. Those are a weakness, so I allow myself to splurge once in a while.
A girl after my own heart! So you’re about to go to a match, you’re dressed to the nines in your cute tennis clothes; you’ve drank a smoothie. What’s next? Any special rituals that we should know about?
I don’t have any crazy rituals. I’m the most relaxed person before a match. Probably too laid back. I’m always running late! People are pushing me to go and I’m like, “Wait, where’s my racquet?!”
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