Ashley Tisdale helps kick off the PUMA Project Pink Initiative. She wears pink for her grandmother, who recently battled breast cancer. (Photo courtesy of WireImage for PUMA)
Written by Deanna Cioppa, editorial intern
If there’s one thing we like better than shopping for new workout clothes, it’s taking part in a worthy cause. Now entering its third year, PUMA’s Project Pink has kicked off ahead of October’s Breast Cancer Awareness Month with the sale of its Project Pink line of clothing at Shop.PUMA.com, Soccer.com and other retailers. The brand has pledged 100 percent of profits (up to $120,000) to a breast cancer charity that YOU get to help choose.
Now through September 21, visit puma.com/projectpink to nominate a breast cancer charity close to your heart. Then, starting September 24, cast your vote for the winner, to be announced in October at the Project Pink Charity Soccer Game in Los Angeles. Last year, Project Pink donated over $100,000 to the Dr. Susan Love Research Foundation. There’s money to be made for “the girls” here, so start nominating (and shopping!) today.
Looking for other ways to contribute? Hop on Twitter and use #projectpink in your tweets. PUMA will pledge an additional dollar for every tweet with the #projectpink hashtag. And check the calendar at puma.com/projectpink for Project Pink soccer tournaments with partner clubs around the country. Now at least you have an excuse to buy yet another pair of cute running shorts.