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London 2012 Olympics: Loving Nike's Liberty of London Track Shoe

With the start of the 2012 London track and field events today, Nike has unveiled its latest addition to their already awesome array of Olympic gear to hit London. The Liberty x Nike Zoom Victory Elite is a sweet track spike decked out in a floral motif, combining the iconic silhouette first introduced in 1960 and the new FlyWire technology of today's innovation. If you're wondering what that is, FlyWire technology looks like strategically placed filaments that function like cables and offer support exactly where it's needed on the upper of your shoe. And the threaded outsole will help minimize weight and maximize support, everything you want when you're hitting the pavement. (The Nike FlyKnit Trainer+ are the bright yellow kicks you've been seeing all over the podium on Team USA!)

What's not to love about a shoe with such a feminine touch? (Photo courtesy of Nike)

Whether you're a track star or just want to feel like one, these spikes—and the Liberty x Nike Zoom JA Fly designed for sprinters—are being sold exclusively at Liberty's shop on Regent Street. If you're lucky enough to be in London catching the games live, check out the coveted shoes created solely for the elite Olympic athletes, like Nike's Allyson Felix (racing in the 100m, 200m–her signature event—and the 4x100m relay).

The Liberty x Nike Zoom Victory Elite (left) & the Liberty x Nike Zoom JA Fly (right). Look for these on the London loop! (Photo courtesy of Nike)

 

 

Can shoes like this make me faster? Actually, probably a bit. Even if they aren't made with magical powers, they could make me feel like an Olympian and what's better than that? Go USA!

Continue catching all the latest Olympic news this weekend when track and field events finally ramp up! You know I'll be watching. Follow me on Twitter at @FITNESSjenna to catch updates and times on all the big events.

 

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