Models 4 Water's co-founders Heide and Georgie
In 10 days, the 2012 Ludus Athletics Model Beach Volleyball Tournament will hit South Beach—and give us a motivational kick in the butt to get ready for bikini season. But the two-day event will also give us a little boost of hope, too, thanks to its charity partnership, Models 4 Water.
Co-founder models Georgie Badiel (runway stunner) and Heide Lindgren (face of Guess by Marciano) started M4W last year, with the goal of raising money to bring sustainable, clean water to the people in Burkina Faso, Georgie’s homeland. The country is one of the poorest in the world and about 85 percent of the population doesn’t have clean drinking water. And as you may suspect, most of the burden of finding usable water falls on the local women.
Taken at Nakar, Burkina Faso: After M4W's first drill hit water, children celebrate. (Photo courtesy of Models 4 Water on Facebook)
“We want to use our level of exposure to give back and work (as an industry) together to make a difference,” Heide says. “But this isn’t about being a ‘rewarding experience.’ It’s about fulfilling your duty as a human being to use your blessings to help bless others.”
M4W works with The Water Project, which also hosts the donations. (They’ll accept as little as $1, so go for it!) But the Model Beach Volleyball Tournament will also have an area dedicated to M4W, and additional Global Ambassadors will lend their image and connections to the cause in the future.
Until then, Heide says the dream is simple: “Water is one of the few things the body requires to live, and we don’t want access to clean water to be an issue or concern for anyone.”
Stay tuned for more updates about the exciting 2012 Ludus Athletics
Model Beach Volleyball Tournament, an event FITNESS is proud to partner with!