Written on March 18, 2014 at 3:55 pm , by Molly Ritterbeck
March marks National Women’s History month, the perfect time to celebrate the strides we’ve made and get motivated to help women around the globe. Beauty companies are pitching in with products that empower women. Here, a few of our faves.
Bobbi Brown Pretty Powerful Mascara to benefit The Pretty Powerful Campaign for Women & Girls
Launched last year, the Pretty Powerful Campaign is a global initiative that celebrates the evolution of the brand’s message from confidence through makeup and empowering women and girls through education. It aims to help women by supporting educational or job skills’ training programs that provide them with the knowledge, skills and experience they need to overcome the inequities and disadvantages that far too many of them face every day. The Pretty Powerful Mascara ($25, bobbibroncosmetics.com) is an all-in-one formula that lengthens, thickens and defines without clumps or smearing throughout the day. It is available now and all proceeds in the U.S. benefit the Girl Rising Fund, a 501c3 fund operated by Tides Foundation, which drives resources to effective girl-empowerment programs in the developing world. If you’d like to find out more, check out the trailer to the inspiring documentary Girl Rising below:
Laura Mercier Bonne Mine Healthy Glow For Face & Cheeks Crème Colour Palette to benefit the Laura Mercier Ovarian Cancer Fund
Claudia Poccia, President and CEO of Gurwitch Products, the manufacturer and distributor of Laura Mercier cosmetics, and Laura Mercier, founder of the Laura Mercier cosmetics brand established the Laura Mercier Ovarian Cancer Fund in September 2012. Both Poccia and Mercier have loved ones who were affected by ovarian cancer, which is the fifth leading cause of cancer death among American women according to the American Cancer Society. The mission is to raise awareness, fund research and educational efforts that will help diagnose, treat and support women with ovarian cancer to prevent more women from dying from the disease. The Bonne Mine Palette ($48, lauramercier.com) is a must-have for any makeup bag. Featuring a cream bronzer, two cream blushes and two highlighters, it’s the perfect product to create that “no makeup” glow that looks soft and natural. 100% of the profits from sales are donated to the Laura Mercier Ovarian Cancer Fund.
Yes To Carrots Yes to Movement Project to benefit You!
The Yes to Carrots brand is making March all about you! In honor of National Women’s History month, they’ve launched the Yes to Movement, a year-long project aimed at encouraging everyone to spread the power of positivity by saying “yes” to something for yourself, your loved ones or for your community. Their goal is to get fans to share one million Yes Moments with the hashtags #YESTOMOVEMENT and #YESWOMEN. Simply snap a selfie on Twitter or Instagram to inspire, empower and get each other to say “yes” more by saying “yes” to yourself first. They’ll choose one lucky lady and help her overcome her fear of saying “yes.” She’ll receive the resources (and all our support) to empower her to face it head on.
Let’s hear it for the girls!
Written on March 5, 2012 at 1:16 pm , by April Franzino
From experience, we know that guys think eyelash curlers look like torture devices and bold makeup hues are more fit for clowns than women, but our friends at Pure Silk delved even deeper into the male brain when they surveyed 100 men to get their thoughts on ladies’ beauty routines. Here, the funny—and surprising—info they discovered:
- 66 percent of guys hate when their significant other uses their razor (paws off, girls!)
- 72 percent of men care if you leave your legs hairy (Note: A little stubble is fine, they said, but no cactus-like legs)
- 46 percent of men prefer you use beauty products with fruity scents
- 32 percent love florals (really?!)
- 22 percent like no fragrance at all
Tell us: What does your guy think of your primping regimen?