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Vivienne Tam

Great Lash Gets Dressed Up!

Written on August 15, 2011 at 3:18 pm , by

GroupIt’s been 40 years since Maybelline Great Lash Mascara was born, and the brand is celebrating with a Limited Edition Designer Collection of the iconic wands decked out in designs by fashion stars Tracy Reese, Max Azria and Vivienne Tam (above, from left). A few fun facts about the lash classic:

  • The original pink and green tube was inspired by the color scheme of designer Lilly Pulitzer, who was just starting out when the mascara launched.
  • Great Lash is the #1-selling mascara in America.
  • One tube is sold every 1.7 seconds in the United States.

Pick up your collector’s edition exclusively through Target while supplies last!