Written on July 2, 2014 at 1:51 pm , by Molly Ritterbeck
Bold lip and eye looks can intimidate even us makeup junkies. How do you know if that fuchsia lipstick you saw your coworker applying in the bathroom will look as chic on you? L’Oréal Paris is finally putting an end to the makeup-purchasing guessing game! Introducing the first-ever virtual makeup tester app Makeup Genius (available to download for free here). This app allows you to test out L’Oréal Paris products before you buy them and experiment with full-faced beauty looks you’ve been dying to try. Makeup Genius transforms your smartphone’s front-facing camera into a virtual mirror that allows you to see what the products would look like on. But this is not like the virtual makeup tools of the past where things look wonky and don’t quite line up. This is a first-of-its-kind augmented reality tool that captures head movements, tracks facial points and examines skin texture for exact feature display in order to get a perfectly accurate read of your face. (Honestly, you have to see it to believe it!) The steps are simple: just scan your face, choose a product or a look offered in the catalogue (you can scan L’Oréal products while at the store, too!) and begin testing out your personalized makeup look. I was able to sit on my couch in sweats and try on dozens of lipsticks, eye shadow palettes and foundations without having to venture into the overwhelming beauty aisles at the drugstore or the somewhat terrifying makeup counters for some new finds. Amazingly, all of the makeup applied virtually moved with my face, in real time as if it had been expertly applied and I was looking in a mirror. I was able see how the colors looked with various facial expressions and in different lighting. After finding a look you love, you can buy your desired product directly through the app, making your beauty shopping hassle-free. So for all you crazy busy beauty addicts out there, your new look can now be tried, tested and purchased all from the comfort of your couch! Now that’s genius!
Check out these fun pics of me playing with the app:
- Julie Ricevuto, beauty intern