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Download This: A New App Lets You Try On Makeup Before You Buy!

Written on July 2, 2014 at 1:51 pm , by

Bold lip and eye looks can intimidate even us makeup junkies. How do you know if that fuchsia lipstick you saw your coworker applying in the bathroom will look as chic on you? L’Oréal Paris is finally putting an end to the makeup-purchasing guessing game! Introducing the first-ever virtual makeup tester app Makeup Genius (available to download for free here). This app allows you to test out L’Oréal Paris products before you buy them and experiment with full-faced beauty looks you’ve been dying to try. Makeup Genius transforms your smartphone’s front-facing camera into a virtual mirror that allows you to see what the products would look like on. But this is not like the virtual makeup tools of the past where things look wonky and don’t quite line up. This is a first-of-its-kind augmented reality tool that captures head movements, tracks facial points and examines skin texture for exact feature display in order to get a perfectly accurate read of your face. (Honestly, you have to see it to believe it!) The steps are simple: just scan your face, choose a product or a look offered in the catalogue (you can scan L’Oréal products while at the store, too!) and begin testing out your personalized makeup look. I was able to sit on my couch in sweats and try on dozens of lipsticks, eye shadow palettes and foundations without having to venture into the overwhelming beauty aisles at the drugstore or the somewhat terrifying makeup counters for some new finds. Amazingly, all of the makeup applied virtually moved with my face, in real time as if it had been expertly applied and I was looking in a mirror. I was able see how the colors looked with various facial expressions and in different lighting. After finding a look you love, you can buy your desired product directly through the app, making your beauty shopping hassle-free. So for all you crazy busy beauty addicts out there, your new look can now be tried, tested and purchased all from the comfort of your couch! Now that’s genius!

Check out these fun pics of me playing with the app:

- Julie Ricevuto, beauty intern

Get Exclusive Offers and Amazing Rewards from Sephora’s New Beauty Insider Club

Written on August 6, 2013 at 9:00 am , by

Calling all beauty junkies: If you spend a majority of your extra cash on mascara and nail polish, you probably already belong to Sephora’s Beauty Insider program. But if you don’t, there are more reasons now than ever to join the program. The trailblazer in beauty retail is re-launching their entire loyalty program on August 12th to make it bigger and better. The new and improved Beauty Insider program will include:

  • A premium new membership level – The new rewards level, VIB Rouge, is for serious product addicts. You’ll earn bragging rights with this tier when you spend $1,000+ in a calendar year and you’ll get insider access to one-of-a-kind experiences and rewards. The chic and shiny red card opens the door to private events, advance access to new products, free shipping on sephora.com, unlimited complimentary services at Sephora Beauty Studios and your own beauty concierge hotline. For more info, click here.
  • Ultimate digital headquarters – The new Beauty Insider digital hub (accessible online here, on-the-go via mobile web or on the new Sephora To Go App for iPhone and iPod Touch) lets you view the latest rewards and exclusive offers, check your point balance and get access to members-only products and events. You can also keep track of products you love and past purchases (so you never forget the name of your favorite shade of foundation again).
  • Revamped rewards for all tiers – The already-in-place Beauty Insider tiers (Beauty Insider and VIB) have gotten a makeover, too. The program now features new ways to use your points, members-only beauty classes, first access to the most coveted new products (like the Marc Jacobs Beauty launch this fall) plus, all the benefits members already love, like the free birthday gift—yay!

Don’t forget, membership is free and from August 12-18th, Sephora is celebrating their loyal customers with double point purchases for Beauty Insiders, triple point purchases for VIBs, and quadruple (!) point purchases for VIB Rouge Members. Think it can’t get any better? Think again—now you can transfer your newly acquired points to friends and family for access to rewards that money can’t buy, like a chance to win a once in a lifetime trip for two to Paris with Make Up For Ever or a trip to Los Angeles for you and a friend to get a haircut by the man behind Jennifer Aniston’s famous style, Chris McMillan. Click here for more info on these to-die-for prizes. Happy beauty shopping!

Want a Personalized Beauty Consultation with FITNESS’s Beauty Director? Here’s Your Chance!

Written on July 8, 2013 at 4:46 pm , by

Calling all FITNESS readers in the New York Tri-State Area! We love when beauty gives back in a big way and that’s exactly what will go down on Thursday, August 1st 2013, at the second annual Look Good Feel Better Beauty Editors Day at Saks Fifth Avenue’s flagship store in New York City. I’ll be at the Trish McEvoy counter (her products are amazing!), taking appointments from 12pm to 7pm, so whether you want a mini-makeover, to talk fitness and beauty tips, or if you simply want to donate to an awesome charity, you can register for your 20-minute appointment here (hurry, slots are filling up fast!).

Beauty Director, Heather Muir, at last year’s Look Good Feel Better Beauty Editor Day.

A one-on-one sit-down costs $30 and all proceeds go directly to Look Good Feel Better, a program that helps cancer patients cope with the physical side effects of treatment by boosting their self-esteem and improving their quality of life. If that’s not awesome enough, you’ll also receive a free full-sized gift—a Trish McEvoy Face Shaper (blush, bronzer, highlighter and powder in one!) followed by a makeup application or skincare or fragrance consultation. So swing by on your lunch break, bring your mom, sister, friends or coworkers and get beautified while you’re helping others.