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Benefit’s New House of Beauty

Written on September 26, 2011 at 1:50 pm , by

Last week, Benefit Cosmetics opened the chandelier-clad doors of their flagship boutique in New York City’s SoHo neighborhood. When we arrived for our tour of the three-level beauty emporium, we were greeted by a display featuring the first-ever Benetint Rose-Tinted Lip & Cheek Stain (right) created 35 years ago from pressed rose petals by the brand’s founders Jean and Jane Ford. The precious original vial was transported via armored vehicle (!) from Benefit’s home base in San Francisco for the occasion.

The boutique not only stocks the brand’s full line of products, but is also home to an On the Spot! Beauty Bar, offering a full menu of primping services, including:

  • Lash and brow threading, shaping, and tinting
  • Face and body waxing
  • Body and face airbrush tans
  • Faux lash and makeup application

The best part: You can drop in at your leisure, no appointment necessary.

Benefit Boutique SoHo: 454 West Broadway between Prince & Houston St., New York City