Written on August 6, 2013 at 9:00 am , by Molly Ritterbeck
Calling all beauty junkies: If you spend a majority of your extra cash on mascara and nail polish, you probably already belong to Sephora’s Beauty Insider program. But if you don’t, there are more reasons now than ever to join the program. The trailblazer in beauty retail is re-launching their entire loyalty program on August 12th to make it bigger and better. The new and improved Beauty Insider program will include:
- A premium new membership level – The new rewards level, VIB Rouge, is for serious product addicts. You’ll earn bragging rights with this tier when you spend $1,000+ in a calendar year and you’ll get insider access to one-of-a-kind experiences and rewards. The chic and shiny red card opens the door to private events, advance access to new products, free shipping on sephora.com, unlimited complimentary services at Sephora Beauty Studios and your own beauty concierge hotline. For more info, click here.
- Ultimate digital headquarters – The new Beauty Insider digital hub (accessible online here, on-the-go via mobile web or on the new Sephora To Go App for iPhone and iPod Touch) lets you view the latest rewards and exclusive offers, check your point balance and get access to members-only products and events. You can also keep track of products you love and past purchases (so you never forget the name of your favorite shade of foundation again).
- Revamped rewards for all tiers – The already-in-place Beauty Insider tiers (Beauty Insider and VIB) have gotten a makeover, too. The program now features new ways to use your points, members-only beauty classes, first access to the most coveted new products (like the Marc Jacobs Beauty launch this fall) plus, all the benefits members already love, like the free birthday gift—yay!
Don’t forget, membership is free and from August 12-18th, Sephora is celebrating their loyal customers with double point purchases for Beauty Insiders, triple point purchases for VIBs, and quadruple (!) point purchases for VIB Rouge Members. Think it can’t get any better? Think again—now you can transfer your newly acquired points to friends and family for access to rewards that money can’t buy, like a chance to win a once in a lifetime trip for two to Paris with Make Up For Ever or a trip to Los Angeles for you and a friend to get a haircut by the man behind Jennifer Aniston’s famous style, Chris McMillan. Click here for more info on these to-die-for prizes. Happy beauty shopping!