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Erin Andrews Named CoverGirl’s New GameFace

Written on September 5, 2014 at 2:43 pm , by

Erin Andrews may be on the sidelines when she’s interviewing football players for Fox Sports, but the sunny sportscaster is at the top of her game. With the kick-off of the NFL season upon us, Andrews is putting on her gameface in more ways than one. She was just named ambassador for CoverGirl’s #GameFace campaign. Believe it or not, women make up an impressive 46% of the current NFL fan base so CoverGirl is once again celebrating female fans. Last year, it was all about nails with their sporty “fanicures.” This year, CoverGirl created 32 makeup looks to let women everywhere rep their favorite team. Once you put on your gameface, you can share it on social media, using the “gameface” hashtag. At the end of the NFL season, CoverGirl will award the woman with the best gameface a pair of Super Bowl tickets. Here, Andrews explains why it’s perfectly cool to love makeup and sports.

 Tell us more about the new CoverGirl campaign.
“I am very excited; it fits me to a ‘T.’ I like to take care of myself and wear makeup and I love sports. There’s always controversy around that and I think it’s hilarious. It cracks me up. Are we still having this conversation? It’s 2014! It’s ok to love the way you look and love football. I’m ready to put that thinking to bed.”

Amen to that! What’s your first CoverGirl memory?
“I called it ‘my base.’ I used the powder in the green case with the little applicator. It never really matched but it made me feel special. In high school, it was like, ‘I have to go to the bathroom to put my base on.’ It felt so rad. I used it at dance competitions. I’d open my Caboodle and there was my base.”

You are getting ready to hit the road for a crazy busy football season. How do you keep up with your workouts?
“I’m obsessed with Pilates on the reformer. But on the road, I do a bunch of online workouts. Physique 57 has good ones. Or I’ll grab 5-8 pound weights and use them for 30 minutes to get a sweat on. Or I’ll look at the area and find a barre class or Pilates class. I need structure.”

How do you keep your diet in check?
“I’m strict on the road because I know my workouts won’t be the same. And I travel with men and we’ll eat at steakhouses where there’s six appetizers and dessert. I skip the bread, try not to eat pasta with every meal, order fish, but I will have French fries. I focus on portion control, no soda but I don’t deprive myself. I eat a hotdog every game at halftime.”

That’s amazing! What’s your favorite?
“A Fenway Frank but I’m bias. The Dodger Dog is good too.”

Do you do your own makeup?
“I do my own makeup for games. I make sure I look bright around my eyes because they show how tired I am. I have to be there 4 or 5 hours before the game and there’s no room in the bathrooms and the lighting’s bad. I build with concealer throughout the day but I try not to pack it on because it can look crusty. I love the CoverGirl Jumbo Glosses and LashBlast Volume Mascara. I don’t use self tanner because I can’t stand the smell.”

On scorching hot days, how do you prevent looking like a hot mess on the field?
“I drip a lot. I’m just going to put it out there, I’m a stomach sweater. I skip lotion, reapply powder and I dab my face with a Gatorade towel. I don’t have time to care too much about how I look, which is weird because 50 million people are watching me but everything needs to be quick and easy.”

On days when you feel crappy, what’s your confidence-boosting trick?
“Working out; getting a sweat on always clears my head and makes me feel better. And fried chicken.”

Who has been your favorite interview?
“David Ortiz when I gave him the MVP trophy at the World Series last year. He’s one of my dad’s favorite players and on his home team and my dad helped me write my questions.”

 

Photo courtesy of CoverGirl

CoverGirl Teams Up with the NFL for Football #Fanicures

Written on September 4, 2013 at 12:30 pm , by

Who says guys should have all of the fun during football season? If the men in your life have been spending endless hours doing their fantasy draft and gearing up for game day, listen in: Just in time for the official kickoff tomorrow, CoverGirl is teaming up with the NFL to help you show your team pride with eye-catching nail art (consider it a touchdown for your tips). Starting September 5th at covergirl.com/NFL, 32 customized Outlast Stay Brilliant Nail Gloss bundles (prices vary, covergirl.com)—one combo for each team—will be available to help you wear the heart of your home team on your hands. Head to CoverGirl’s Facebook page to get inspired by different looks (like this one for the Pittsburgh Steelers). Then kick off your pre-game in style with a #nailgating session, and share the fangirl designs you come up with. Sundays just got a lot more fun!

And in case you actually go to a game (instead of just watching it from your couch), check this out:

There will be NFL Style Lounges inside select stadiums that will offer complimentary CoverGirl “fanicures” featuring home team-inspired nail art using CoverGirl nail polish. Fans visiting the lounge will get to shop for the newest gear made just for women and have opportunities to consult with a professional stylist, listen to music performed by an on-site DJ and strut their game day style in a team-themed photo booth.

Style Lounges will take place at the following home games: Atlanta Falcons (9/29), Chicago Bears (10/6), Houston Texans (10/13), Jacksonville Jaguars (10/20), Philadelphia Eagles (10/27), Dallas Cowboys (11/3), New York Giants (11/10), Denver Broncos (11/17), Arizona Cardinals (11/24) and Tennessee Titans (12/15).

Weird Find Wednesday: Are You Ready For Some…Football-Themed Beauty Products?

Written on September 29, 2010 at 12:00 pm , by

Women make up 44 percent of football fans, so it’s no surprise that the NFL is launching more and more products geared toward us. The latest? Team-branded body lotion, bath salts, body scrub and even coordinating nail polish (see the Pittsburgh Steelers gift set below), launching on nflshop.com in mid-October.

What’s your favorite football team? Would you wear their logo body lotion or nail polishor does a jersey do just fine?

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