Written on August 16, 2013 at 9:00 am , by Fitness Magazine
It seems like as soon as summer hits, a wave of products flood the shelves, boasting of melt-proof magic, heat-withstanding hold and overall hot-weather defying voodoo. And yet, by the time I get home from work—scratch that—by the time 3 p.m. rolls around, these supposed makeup “miracles” have caked up in my fine lines or slid down to various regions of my face. (Not so pretty.) Just when I’d almost resigned myself to perpetual raccoon eyes and creased shadows, I stumbled upon Make Up For Ever’s Aqua Cream Eyeshadow ($23, sephora.com). Holy wow. This creamy, hyper-pigmented pot of shadow is pure magic. Its not-too-thick, not-too-thin consistency is perfect for a swipe of sheer color, or to be layered for a stunning, opaque look that truly holds up all day. One 8 a.m. application of Aqua Cream #52 lasted through a 104-degree outdoor commute, a sweat-drenched Zumba class and a constant cycle of allergy sneezes. Yet, by the time I got home, my eyes still looked just as creaseless and fresh as they had 12 hours prior. And despite Aqua Cream’s waterproof formula, my lids easily wiped clean with only a little makeup remover. Although $23 per pot may seem a little pricey, trust me—it’s absolutely worth it.
-Chloe Metzger, editorial intern
Written on February 6, 2013 at 2:33 pm , by Molly Ritterbeck
If you’re overwhelmed by the contents of your makeup bag (what you should be using, what colors you should be wearing, how you should be applying them?) then Make Up For Ever’s Mobile Beauty School could be your beauty life-saver! The Paris-based professional brand and its artists are hitting the road to help women everywhere learn how to do their own makeup. As part of their Make Up Bag Remix program, their team of professional artists will take a look inside your makeup bag and teach you how to properly use all the products you already have, regardless of the brand (yes, that means you don’t need to break the bank on new loot!)! They’ll also help you ditch the ones that aren’t right for you due to shade or texture. Think of it as a makeover for your makeup bag. Bonus: the service is totally free!
Now through April, the mobile tour bus will be visiting these major cities:
- San Francisco, CA: February 9th – 10th
- Las Vegas, NV: February 16th- 17th
- Dallas, TX: February 23rd-24th
- Miami, FL: March 2nd – 3rd
- New York, NY: March 9th – 10th
- Boston, MA: March 23rd – 24th
- Chicago, IL: April 6th – 7th
- Toronto, ON: April 13th – 14th
Visit facebook.com/MAKEUPFOREVERUSA to book a 30-minute one-on-one makeup bag evaluation appointment with a professional artist. Sessions are available from 12:00pm – 8:00pm on Saturday and 11:00am – 7:00pm on Sunday.
After your hands-on lesson explaining how to utilize all your products, you’ll walk away with a new makeup bag, a custom face chart detailing how to use each product, and a list of additional product recommendations from an artist to round out your look. Plus, there will be a pro photographer on site to capture your “after” look!
For those of you who are on-the-go, you can still stop by the tour bus for quick lip and complexion touch-ups throughout the day.
Written on October 25, 2011 at 9:31 am , by April Franzino
A few months back, we were lucky enough to choose, name, and get an exclusive advanced launch of a lipstick from Make Up For Ever’s Rouge Artist Natural line of hydrating, sheer, easy-to-wear lip colors. First, the Beauty Department narrowed 50 shade options down to a single skin-brightening, looks-great-on-all red. Then, staffers brainstormed countless ideas for names and we conducted a vote to come up with the winner: FITNESS Red-y, Set, Go!, which reflects both the dynamic, active nature of the magazine and the vibrant, universally-flattering crimson hue. Check out the shade, right, and the full story on page 39 of our November/December issue, on newsstands today. Pucker up!
Order Make Up For Ever Rouge Artist Natural in #45 FITNESS Red-y, Set, Go! ($19) by calling 877-757-5175; look for the rest of the collection (50 shades total) in stores this spring.