It’s been 40 years since Maybelline Great Lash Mascara was born, and the brand is celebrating with a Limited Edition Designer Collection of the iconic wands decked out in designs by fashion stars Tracy Reese, Max Azria and Vivienne Tam (above, from left). A few fun facts about the lash classic:
- The original pink and green tube was inspired by the color scheme of designer Lilly Pulitzer, who was just starting out when the mascara launched.
- Great Lash is the #1-selling mascara in America.
- One tube is sold every 1.7 seconds in the United States.
Pick up your collector’s edition exclusively through Target while supplies last!
With runway season coming to a close, it’s time to look back and reflect on our favorite beauty looks. We’re using these fresh looks as inspiration to update our routine:
All About Eyes. Cynthia Rowley’s runway gals sported this strong smoky eye look that we loved. The models’ cat eyes were extended with bold brown shadow instead of liner, a great technique to subtly amp up your evening makeup. Gold liner below the bottom lashes adds a pop of color that draws attention to the eyes and balances out the strong shadow.
True Romance. This cheeky look was spotted at the Elie Tahari show. The models donned a super-flushed pink cheek, but what we loved even more were the subtle heart-shaped lips. The flirtatious pucker perfectly finished off the uber-romantic look.
Ice Queens. At Luca Luca the models’ icy beauty offered fresh take on the bold lip. These ladies proved that you don’t need to be tan to work the rouge. Even the hairstyle was refreshing, with a unique parted, pinned-up bun. The illuminated eye was alluring and whimsical, and the model’s skin radiated, creating an over all flawless face.
Swept Away. Rodarte’s models look like they just blew in on a breeze. The windblown hair paired with funky yellow and orange eye makeup is a refreshing change from the standard smoky eye. And the model’s pout is the perfect rusty hue that meshes well with the unusual eye.
—By Lindsay Richardson, beauty intern