Beauty trends come and go, but one seems to pop up over and over: purple eye shadow. Lilac lids were all the buzz on the beauty scene this summer, and have gracefully made their way into fall. Rihanna, Katy Perry, and Kate Hudson have all sported purple shades, and this is one celeb trend you’ll want to follow.
But before you go out and grab as many shadows as you can get your hands on, follow our guide to choosing the best hue for your skin tone.
Fair Skin: Pick shades with silver pigments and shimmery undertones to compliment your light complexion. For a daytime look, go with lilacs and other soft purples, like glimmer-flecked Youngblood Pressed Eyeshadow in Prism . For evening, CoverGirl Eye Enhancers Eye Shadow in Purple Pop lends a more dressed-up look.
Olive Skin: This is the category I fall into. To compliment my skin, I use matte shades that don’t clash with my olive tones. To really make my brown eyes pop, I like pastel purples, which also work great on green eyes! Some of my personal favorite shadows are Clinique Colour Surge Eye Shadow in Night Plum and M.A.C. Cosmetics Eye Shadow in Fig. 1.
Dark Skin: The combination of purple shadow and dark skin can be an intense one. It’s important to compliment that intensity by using deep plums that blend well with dark tones, or shimmery shades to contrast them. Try Revlon Luxurious Color Perle Eye Shadow in Lilac Shimmer for day, and Lancôme Sensational Effects Eye Shadow Smooth Hold in Trendy for a night out.
When wearing purple shadows, remember to keep the color below your eyelid crease. Pair your shadow with a sheer blush and a pinky-nude lip to complete the look (and keep all the attention on your eyes)!
-Nina Ramadan, beauty intern