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Confession

Vichy Shows Us How To Make Light of Dreaded Cellulite

Written on May 2, 2013 at 2:34 pm , by

Cellulite is no laughing matter—especially for those who have it, which is up to 90 percent of women, according to recent reports. And when it comes to the dimply, jiggly skin, it seems women will try just about anything to get rid of it (think: shrink wrap and crazy shapewear). But some of these makeshift solutions are so extreme, the only thing you can do is laugh at the lengths women go to in hopes of smoothing out the cellulite (hey, we all can relate). Beauty company Vichy is making light of the matter by introducing the Cellulite Confessions campaign with a funny mockumentary that highlights the nonsensical and just plain wacky treatments women attempt in their pursuit for smoother skin.

On a more serious note, Vichy wants to help you kick cellulite’s stubborn butt. And since most attempts seem to fail, the brand is taking a new, two-pronged approach. So in addition to using their skin-firming creams, CelluDestock ($40, vichyusa.com) and Destock Stomach ($38, vichyusa.com), twice daily, they’ve teamed up with fitness expert and Equinox instructor, Violet Zaki, to bring you easy, yet effective workout tips to add to your routine. You can view her videos here. Below, Zaki shares her tips on how to keep cellulite under control exclusively for you:

Vichy is kicking off the Cellulite Confessions campaign, so what are some of the craziest things you’ve heard from women trying to get rid of cellulite?
“It’s interesting because they come here [Equinox] to get rid of it so I think they would have way too much shame to tell me and confess to me what they’ve done otherwise. But they complain a lot about the areas where they have cellulite and I just tell them to make sure they’re consistent with their workouts, that they drink plenty of water, that they have a good diet as well, that they steer away from processed foods and eat more kinds of whole foods that will help them have body weight that is consistent with their height.”

So what are some of the best exercises that women can do to target those trouble zones?
“I think a combination of cardio and strength-training, especially strength-training. Women tend to steer towards cardio and they don’t do too much strength-training. One pound of muscle in your body actually burns 50 more calories during rest time. So to do strength-training as well as cardio, and not try to zone in too much on the target areas but a total body workout does the trick.”

How does your diet play a key role in helping the appearance of cellulite? 
“I mean, even if you work out and you don’t eat well, it’s going to still be a problem. It’s part of the equation: you eat well and you exercise and you will see results. It just goes hand in hand. And you know, staying away from the sugar and saturated fats and anything that pretty much comes out of a box or a can and eating whole foods that are colorful and fruit and vegetables and protein, because protein builds muscle as well.”

What do you think the biggest misconceptions are about cellulite? 
“That only fat people have it. Actually, according to the Journal of Cosmetic and Laser Therapy, 85% of women post-puberty have cellulite. And cellulite is caused by genetics, or post-natal, or poor food habits, or lack of working out, smoking causes it as well. And all shapes and sizes actually have cellulite. It doesn’t matter; celebrities have it, short, tall, skinny.  It’s just something women have to deal with throughout their life.”

What would be your best advice for women to feel confident in their own skin?
“You know, a combination of eating well and exercising. And exercising, you release these endorphins that give you a sense of well-being. It actually takes about five minutes for the anti-stress benefits of exercise to kick in. Five minutes! That’s pretty good. And when you exercise and you feel good about yourself, I think you put your best foot forward in anything that you do. As a mother, as a professional, as a daughter, I think you have the ability to deal with whatever the world is throwing at you because you’re taking care of your body and yourself first, then you’re able to take care of everything else and everyone else in your world.”