Written on March 5, 2014 at 3:05 pm , by Molly Ritterbeck
Our underarms are often one of the most-overlooked places on our bodies. Besides shaving and swiping on deodorant, we don’t usually treat our armpits to any special skin care routine. Dove Advanced Care Deodorant is setting out to change that. They’re launching a new campaign—“Dear Armpit”—to encourage women to finally speak out about the way they feel about this mysterious place. To celebrate, they are offering women tips on how to give themselves a “PitiCure” (more on that below) and helping them to see their armpits in a new light. You can join in on the conversation, too, by tweeting your thoughts to @Dove with the hashtag #deararmpit. We recently stole some time with NYC-based dermatologist, Dr. Ellen Marmur, who has partnered with Dove to improve women’s underarm care. Read on for her expert tips.
Let’s talk about how the “Dear Armpit” campaign is helping raise awareness for taking care of your underarms.
“So we’re launching this campaign by having real women put on sleeveless blouses and sleeveless tops and taking a photo in a photo booth and raising their armpits and getting a ‘PitiCure.’ As a dermatologist, I have been telling my patients for so many years how to take care of their skin, and the armpit skin has its own list of issues that no one talks about. Every time people shave, especially if they’re using an old razor, they are stripping away about 36 perent of their skin’s surface cells, not just the hair, so they’re stripping their skin and causing irritation. Then you’ve got the underarm sweat, which has salt and enzymes, and you’ve got any debris from your clothing and things rubbing in that area that can lead to rashes, which can cause the skin to get thicker, which we call alligator skin. Once you get any irritation or redness, that can lead to blemishes, meaning brown discoloration, in the underarm and I think that leads people to feel really embarrassed and ashamed about wearing certain clothing.”
So what exactly is a “PitiCure” and how can someone give themselves one at home?
“So the ‘PitiCure’ is Dove’s way of making it really lovely and easy to think about. The idea is that it’s like a pedicure, where you take special care of your feet, which also used to be considered ugly; the ‘PitiCure’ is a way to take care of your armpits. It is a three-step process, where you might do it three times a week.
1. In the shower gently wash, not scrub, the underarms to get rid of any impurities or debris using your favorite cleanser.
2. Rinse with warm water and pat dry. With my patients and in general, people forget to dry their skin thoroughly after their bath or shower and they leave water droplets under their arms that can trap water and lead to further problems with the skin.
3. Apply Dove Advanced Care Deodorant ($5, drugstores) which is a multitasker and I think this is the ‘Aha!’ moment which is that your underarm care can have a multi-tasker: a deodorant, an antiperspirant and the nutrient moisture. Swipe it on just three times and that is enough to give you 48 hours of protection.
I think it doesn’t occur to most people to actually moisturize their underarms but this is where you can prevent those issues. No one ever tells you how much deodorant to put on but if you do, say, five swipes, you’re going to end up with residue which can irritate you as well, physically, and if you do only one swipe, you’re not getting enough of the product.”
Is there any danger with deodorant penetrating the skin’s surface?
“That’s a really good question. I want to go back to the basics, where skin’s number one function is to protect. So the skin has all these myths about it, like that it breathes or that it absorbs; nothing absorbs into the skin easily. So, products that you put onto your skin, they go into the top dead surface cells, but they actually don’t penetrate down into the vessels, where the blood vessels would absorb it into the body. And even the tiny ducts, they have their own skin-lining them, so you’re still not absorbing the product. I asked that same question and I looked into the data, because I also want to be counseling in a safe way, so we’ve been looking into studies. The ingredient that has led to controversy is the aluminum ingredient and it’s found in the body, but it’s considered to be in the body because of the foods we eat, and that does make sense that you’re eating food that goes into the gut and the gut’s main job is to absorb, but they weren’t able to detect any absorption, especially around the armpit where you would get it from applying deodorant.”
And what if you have any nicks from shaving? Is there any risk from applying deodorant over that?
“The deodorant has a powder ingredient in it, and powder itself causes bleeding to stop. Like if you cut your finger and put baby powder, or even baking powder, it actually causes the blood to clot. So it is safe in that sense, it’ll stop the bleeding and the moisturization and glycerin that’s in the nutrient moisture will actually help it heal faster. If it’s a huge gash, see your dermatologist. You definitely don’t want to try to fix something like that yourself.”
Written on January 21, 2014 at 10:28 am , by Fitness Magazine
Not only is Ciara working on her sixth album, planning a wedding and performing at the official Grammy’s after-party, she just announced she is pregnant! It’s not hard to see that Ciara is practicing what she preaches as Degree Women’s DO:MORE ambassador. We got to sit down with Ciara to learn more about the DO:MORE campaign and how she juggles it all.
Tell us more about the Degree Women DO:MOREcampaign and why you’re passionate about it?
“I’m so excited about teaming up with Degree Women because the campaign is all about inspiring and encouraging women to work hard and to do more of what they love. I really relate to that because being an entertainer, it’s all about facing challenges and figuring out how to improve and get better and to do more. So I get to share my challenges and share my journey in hope of inspiring other women to know that we’re all the same and you can do more and you should always work hard to achieve your goals. So that’s what I really love about this campaign. In addition to that, this year I’ll be performing at the official Grammy after party. It’s going to be so much fun and there’s really cool videos online [here] where you can see how I prepare for a night like this. You get to hear about the hard work and the journey and why I do more.”
What is your favorite part about the Grammys and does anything change knowing that you have to perform afterwards?
“My favorite part is being able to see the performances. I love stage-show presentation. I always love seeing what my peers are going to do and I love seeing the unexpected. And then of course, yes, after the show is definitely something I’m looking forward to but I’m also going to definitely be taking a nap in-between after I go to the show! So it’s all about balance in that day.”
How are you juggling everything you have going on while also preparing for the Grammys?
“The key word is balance! That’s what it’s all about for me. It’s about really taking everything one day at a time. Still working hard, still doing more, still doing all that good stuff but just balancing everything out and adjusting where I need to. But I still go into it with the same mentality of wanting things to be great. I still go into it with the mentality of wanting to have an energetic show and most importantly wanting to have fun!”
Do you have a pre-Grammy beauty routine to get your skin perfect?
“It depends on the day. Sometimes I go and get a good microderm. I love microderms, I do it once a month. But sometimes when I know events like that are coming up and I have enough time, I’ll go by a dermatologist to get it one time. I make sure it’s close to when I’m doing the event because your skin really does glow and you get off some of that dead skin and the look is very fresh. I’ll do something like that and then if I feel dehydrated, I’ll do a mask that hydrates your face a little bit. But it’s really simple to be honest. It’s not a whole lot that you do. I always believe that less is more so we try not to over apply the makeup but we try to apply enough so it can last throughout the long day of the red carpet and all the moving and everything.”
So with everything else going on, you also have a wedding to think about! Do you know what you want your hair and makeup to look like for the big day?
“I have an idea, I know the feeling I want. I want elegance more than anything and I want classic. I can’t say exactly what the creative ideas are but I know the feeling and that’s definitely elegance and classic.”
Is there a way Future prefers your hair?
“It’s so funny, he likes it all kinds of ways actually! I know he likes when I wear my hair out of my face, he loves that! And he actually loves my hair blonde. Sometimes I talk about going dark and he’s like, ‘yea, but that look right there is hot!’ So I don’t know, I definitely want it to be easy; I don’t want to have to be fussing with my hair.”
Well, it’s obvious that you look great! What do you do to stay active and has it changed at all now that you’re pregnant?
“I train with my trainer, Gunnar [Peterson]. When we train, we do an hour session. We just modified things, you know I can’t do crunches or anything like that, or lay on my stomach anymore, but we still do things that are close to what I would do if I wasn’t pregnant. And it’s all about still keeping that energy up, still keeping the cardio strong and just having balance in your body overall.”
Since you are so busy, is there a beauty product must-have that makes you feel put together on the go?
“I always have a pinky/nude lip liner and I take a peach/nude lipstick to lay it on top of the liner so it gives your lips more dimension and the liner gives you a fuller lip. I always have to have that combination! Something about it lifts your face to me. I also love concealer. You know, sometimes if you don’t want to do a full face you can put a little bit under your eyes and it just makes you look refreshed.”
So, since we’re talking about the Degree DO:MOREcampaign, do you have a favorite formula you like to wear?
“I’ve tried everything in the world and there’s honestly nothing like Degree. I promise you, if you’re not wearing it, you need to switch! Because it’s one of those things that you’re going to always feel fresh, if you are sweating, this protects you. It activates when you move and protects you when you move. So that’s what I love about the deodorant but it’s also fresh and it’s really strong! This deodorant lasts overnight and when you start over again in the morning, it lasts the whole day. There’s nothing like it!”
Is there anything you do to help calm you down in stressful/sweaty situations besides wearing your Degree deodorant?
“It’s psychological, I do believe that. You have to tell yourself sometimes that you’re not really feeling what you’re feeling. You have to pause and breathe. I think that when you take a moment and just pause you kind of slow down the reaction of sweating and everything getting out of control. So, I think a lot of it is mental.”
—Chelsea Burns, beauty intern