Written on September 30, 2013 at 10:46 am , by Fitness Magazine
As women, we know the power of a confidence boost, whether it’s receiving a compliment on your new haircut or the rush you feel after dominating your morning run. But for some young girls, feeling confident doesn’t come easy, especially during those tough adolescent years. In fact, 6 out of 10 girls stop doing what they love because of anxiety about their looks. That’s why Dove is reaching out to the next generation of women with the “Let’s Make Girls Unstoppable” program to empower girls and inspire killer confidence.
As part of the program, Dove is kicking off their 4th Annual “Self-Esteem Weekend” on October 3rd through October 6th for girls in New York City. The weekend will include workshops lead by Self-Esteem Ambassador, Jess Weiner, an inspiring mix of songs from DJ Diamond Kuts and a custom menu from a top young chef, Kid Chef Eliana. For more information on the NYC event, click here.
Dove is also launching their first-ever limited edition “Confidence is Beautiful” Self-Esteem product collection (including the classic, moisturizing formulas of bar soap, body wash and deodorant we love) available exclusively at Walmart stores this September, which supports self-esteem programming for Girl Scouts, Boys & Girls Clubs, and Girls Inc. to make sure they reach at least 15 million girls by the year 2015. If you are not in the NYC area, you can find your local self-esteem workshop at www.dove.com/girlsunstoppable.com. Confidence is contagious; so let’s help pass it around!
—Chelsea Burns, beauty intern