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A “Fresh” Take On Beauty Shopping

Written on September 13, 2011 at 2:10 pm , by

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Last week, Fresh founder Alina Roytberg walked us through the brand’s newly revamped apothecary-style Union Square flagship store in New York City. Here, a photo tour of the stunning highlights:

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The store mixes the elements of a bakery (see the ‘cake tower’ of their iconic soaps, above right), a kitchen (the communal washbasin and island in the center, below), a library (rows of shelves and books interspersed), and a laboratory (see the glass vats dispensing previously-discontinued fragrances, above). You can sample products in the shared sink and Kitchen Table area, fill a mini bottle and experiment with your favorite fragrances at the Sensorial Bar, surf the web on in-store iPads, learn the story behind the brand’s products and ingredients through an interactive wall, and get your goodies gorgeously wrapped (for free!) at the Gift Bar—truly a beauty buff’s paradise and worth a stop if you’re near NYC.

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Fresh Flagship Store, 872 Broadway at 18th Street,
New York City.

Tell us: What’s your favorite place to shop for beauty?

  • x789120

    We were the first to showcase the Beats By Dre kristin collection with you in August of 2009. Since then, the Kristin collection has turned into one of the most coveted and acclaimed lines by Beats. Back in October of last year, Vlad and I previewed Beats By Dr Dre’s Spring collection, in which the Kristins were well represented.
    For Spring 2011 the Monster Beats Norge takes center stage in their line yet again.Nye Beats By Dre still offers their Poppy collection for those that want the glitz and fun, their monogram bags for those that want to sport the brand’s recognized logo, but the Kristin collection fits into its own sleek and refined category that I absolutely appreciate and adore.It is the many options that make the Kristin Collection my Beats By Dre for this week.