Last week, Fresh founder Alina Roytberg walked us through the brand’s newly revamped apothecary-style Union Square flagship store in New York City. Here, a photo tour of the stunning highlights:
The store mixes the elements of a bakery (see the ‘cake tower’ of their iconic soaps, above right), a kitchen (the communal washbasin and island in the center, below), a library (rows of shelves and books interspersed), and a laboratory (see the glass vats dispensing previously-discontinued fragrances, above). You can sample products in the shared sink and Kitchen Table area, fill a mini bottle and experiment with your favorite fragrances at the Sensorial Bar, surf the web on in-store iPads, learn the story behind the brand’s products and ingredients through an interactive wall, and get your goodies gorgeously wrapped (for free!) at the Gift Bar—truly a beauty buff’s paradise and worth a stop if you’re near NYC.
Fresh Flagship Store, 872 Broadway at 18th Street,
New York City.
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