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May 2011

Pantene’s Newest Celeb Spokeswoman: Naomi Watts!

Written on May 11, 2011 at 7:59 am , by

Haircare behemoth Pantene just announced two HUGE new spokeswomen: Screen stars Eva Mendes and Naomi Watts. Starting in July, Watts will represent the Flat to Volume Collection in print and television ads. Take a peek behind-the-scenes of her photo shoot:

Pantene’s Newest Celeb Spokeswoman: Eva Mendes!

Written on May 10, 2011 at 3:25 pm , by

Haircare behemoth Pantene just announced two HUGE new spokeswomen: Screen stars Eva Mendes and Naomi Watts. Starting in July, Mendes will represent the Breakage to Strength Collection in print and television ads. Take a peek behind-the-scenes of her photo shoot, and stay tuned for Naomi’s video tomorrow:

Week Two: Sun Protection Secrets

Written on May 9, 2011 at 2:36 pm , by

May is Melanoma Awareness Month, so we are going to feature weekly sets of sun protection secrets from Mona Gohara, M.D., FITNESS advisory board member and assistant clinical professor of dermatology at Yale University. Get set to up your sun smarts and stay safe all summer!

Day 8: Know your natural SPF. The melanin level in most fair skinned individuals provides a “built-in” SPF of 3.4, while those with brown skin have an SPF of 13.4. Although Mother Nature does provide a nice buffer, official recommendations are daily application of SPF 30 or higher-and with intensive sun exposure reapplying 1-2 ounces (the size of a ping-pong ball) every 2 hours for optimal use. Think beyond the beach or pool, prolonged summer sun exposure can happen at barbeques, outdoor concerts, trips to the zoo or amusement parks with the family and sporting events.

Day 9: Brown is beautiful. No one can dispute the aesthetic appeal of sun-kissed skin. Unfortunately, since 90 percent of skin cancers are caused by ultraviolet light, excessive sun represents a forbidden fruit to most health conscious individuals.  The solution? Tan in a can. Sunless tanners have bridged the gap between dazzling and dangerous. Remember to exfoliate the entire body prior to applying in order to avoid streaks.

Day 10: The “D”lemma. Vitamin D is a fat-soluble vitamin that humans get via diet and sunlight. This vitamin is found naturally in cod liver oil, liver, eggs, butter and fatty fish. It can also be absorbed by drinking fortified milk/orange juice. We know that vitamin D is imperative for healthy bones, cancer prevention and protection against osteoporosis, cardiovascular and autoimmune disease. An ongoing study from the department of dermatology at Stanford University now shows that this super vitamin may also protect against melanoma, especially in women with a previous history of skin cancer. The dilemma? Because of genetic tendencies, trends towards skin cancer prevention and inadequate dietary intake, some people are deficient in this vitamin.  That being said, supplements and a diet rich in vitamin D foods remain preferable to sun exposure when is comes to ensuring adequate levels.

Day 11: The forgotten land, your scalp. Often times the scalp gets burned because of an “Oops, I forgot to put sunscreen there” or “ I didn’t want my hair to get greasy” maneuver. Ok, no more excuses. Skin cancers develop on the scalp commonly. Worse yet, tumors in this location are more likely to be aggressive and metastasize. Tip: To avoid excessive sheen, spray sunscreen on to the tips of your fingers and work into the hair, starting with the part.

Day 12: There is a formula to melanoma prevention. A recent study in the Journal of Clinical Oncology showed that by applying sunscreen daily to the face, hands, arms and neck one could reduce melanoma risk by 50 percent. An easy fix to a potentially fatal problem.  That being said, the fact remains that 35 percent of women separately surveyed admitted to NEVER wearing sunscreen. Scary, but true.

Day 13: Learn the labels. Sunscreen isles in drugstores can be confusing and overwhelming. Decode the sunscreen Rosetta stone with a few basic tenets.  1-SPF only refers to the amount of UVB protection a product supplies, make sure to look for a label that reads “broad spectrum” to ensure sufficient UVA coverage as well. Active ingredients such as titanium dioxide, zinc oxide, mexoryl or avobenzone, also guarantee that UVA will be blocked adequately. 2-Don’t let the numbers fool you. Nothing is truly 100 percent. SPF 15 blocks out 94% of the sun’s harmful rays, SPF 30 blocks out 97% and SPF 100 blocks out 99% of carcinogenic UVB rays. 3-Sunscreen is like a gym membership-its great in theory, but it only works if you use it (the right way!)

Day 14: Seek the shade or avoid the sun between 10 am and 4 pm, when ultraviolet rays are the strongest. If you are exercising outdoors try to do it in the early morning or the evening. If prime sun hours are more convenient, scope out a big tree and do your squats in the shade!

Leighton Meester & Vera Wang Talk Vera’s New Scent

Written on May 5, 2011 at 10:26 am , by

Last week, we had the privilege of sitting in the living room of Vera Wang‘s Upper East Side apartment (pinch us!) while she and spokeswoman Leighton Meester chatted about Vera’s newest scent, Lovestruck, launching in August. Here’s peek at what they had to say:

Give & Get with SkinCeuticals

Written on May 4, 2011 at 7:44 am , by

Talk about getting what you give: In honor of National Skin Cancer Awareness Month, the brand SkinCeuticals will donate $20 to the Melanoma Research Alliance and send you a free full-size bottle of their new Physical Fusion UV Defense SPF 50 (a $30 value and a personal favorite of ours!) when you share a sun protection-related video testimonial on their Facebook page. And each written testimonial posted to their page will garner a $2 donation to the cause. Truly a win-win proposition!

FITNESS Beauty Awards 2011

Written on May 3, 2011 at 9:39 am , by

Here’s a sneak peek at the contenders for our 2011 Beauty Awards: We start with thousands of nominees and narrow them down to just 60 winners with the help of a panel of experts and reader testers. Check out who makes the cut this fall in our October issue, on stands in September!

Week One: Sun Protection Secrets

Written on May 2, 2011 at 2:49 pm , by

May is Melanoma Awareness Month, so we are going to feature weekly sets of sun protection secrets from Mona Gohara, M.D., FITNESS advisory board member and assistant clinical professor of dermatology at Yale University. Get set to up your sun smarts and stay safe all summer!

Day 1: Skin cancer is the most common malignancy in the United States. Each year there are more new cases of skin cancer than the combined incidence of breast, prostate, lung and colon cancer. Protect your largest organ by getting yearly checks by a dermatologist and examine your own skin monthly. The silver lining? Most skin cancers are curable if caught early.

Day 2: 90% of the visible signs of aging are caused by daily sun exposure. Ultraviolet A rays cause brown sun spots, wrinkles, saggy skin and the breakdown of collagen. An easy fix? Daily sunscreen application to the face and hands. SPF 30 or higher is ideal.

Day 3: Talk to the hand! Damaging ultraviolet rays come through the windows of most cars, leaving your hands (as they rest on the steering wheel) and the left side of the face, most vulnerable to unwanted sunspots and wrinkled skin. Apply sunscreen to the backs of your hands before and after your commute, and enjoy the appearance of youthful hands for years to come!

Day 4: Protect those gams. The most common place for melanoma in women is the calves! Avid runners, swimmers, tennis players and other outdoor sports enthusiasts should be particularly cautious. For ultimate protection, slip on  sun-protective workout gear and apply sunscreen.

Day 5: Melanoma is the most common cancer in women between the ages of 25 and 29. The culprit? Tanning beds. “Parlor” patrons are exposed to 12 times the annual UVA dose compared to the dose they receive from outdoor sun. Tanning bed devotees younger than 35 increase their melanoma risk by 75%. Look for moles that are asymmetric (one side is not the mirror image of the other), have an irregular border /color or those that are larger than the size of a pencil eraser. Pay close attention to subtle symptoms, such as pain, soreness, itchiness or a visceral compulsion to recurrently examine a mole—these are all reasons to pick up the phone and dial your derm.

Day 6: Fifty percent of Americans will have at least one skin cancer by the age of 65. Remember if you can spot it, you can stop it. Look for any spots on the skin that are bleeding, oozing, crusting or not healing. These are all potential signs of skin cancer.

Day 7: When it comes to skin cancer prevention, women are better listeners. A recent study published in the Archives of Dermatology revealed that when men and women melanoma patients were surveyed up to a decade later, women were more likely to have adjusted their behavior towards sun protection. Results of a separate questionnaire showed that women more often seek skin exams because of a concerning mole or fear of previous sun exposure. Men on the other hand, were usually inclined to get skin checks only after a diagnosis of skin cancer. Tip: Make a date for annual his-and-hers derm appointments!