FAIR: You can pull off a bright pink, such as cult classic NARS Semi-Matte Lipstick in Schiap.
MEDIUM/OLIVE: Go for a juicy tangerine or coral hue like Yves Saint Laurent Rouge Pur Couture in (13) Le Orange.
DARK: Choose a brown-based brick red such as Bobbi Brown Lip Color in Burnt Red.
Most important of all: Find a hue you truly love, and you'll have the confidence to rock it. And remember to turn down the volume on the rest of your face (read: keep your eye and face makeup neutral), since you want your lips to be the star. What's your favorite bold lip look?