Written on October 18, 2010 at 9:21 am , by April Franzino
Head out to your local Lancôme counter, or visit lancome-usa.com, this Friday on “Genes Day”: For every bottle sold of its breakthrough Génifique Youth Activating Concentrate that day, the brand will donate $7 to St. Jude Children’s Research Hospital, and has pledged a minimum $100,000 donation. The cushiony serum claims to stimulate the activity of genes in your skin, boosting radiance and smoothing texture. If you just want to give the product a try, visit the counter Friday for a free seven-day supply. Cheers to great genes—and deeds!