The Science of Beauty

Wrinkle Miracle Worker

"I loved contributing to the creation of the Anew Clinical Line Wrinkle Corrector," says Laurence Dryer, manager of new technology, global research and development. "It's a high-tech, topical formula that smoothes out deep lines with a new retinol molecule that's extra gentle. There are many women who aren't ready for aesthetic procedures like Botox and injectable fillers, and this noninvasive treatment can meet their needs without their spending a lot of money or time making a doctor's appointment."

Reality check: "Not every idea makes it. We're constantly dreaming up products. Then the lab finds ingredients and tests them for real-world usability. Even if the formula works well, we can still hit snafus. Once, we were all set to produce a product made with an excellent natural ingredient, but when we went to harvest it, the local fauna had eaten the entire crop!"

Originally published in FITNESS magazine, April 2007.