The Science of Beauty

Mascara Guru

"I started out in a totally different industry," says Lisa Lamberty, director of product innovation, global research, and development. "I'm a chemist by trade, but creating printing ink was my start. Funny, the way you formulate ink is not all that different from mascara -- it's a coating, a dye. But developing makeup is much more fun!"

"My best innovations occur when I think backward -- how the end result will meet the needs of women. With Daring Definitions, we thought, Okay, what do they want with mascara? Lashes they can really see. To meet that need, we created a unique latticework pigment that wraps around lashes and reflects light to give the illusion of the blackest black hue. It's not waterproof, yet it stays on all day, won't smudge, and comes off easily with any makeup remover and no tugging or rubbing the delicate eye area."