The FITNESS 2010 Beauty Awards: The Best Products for Your Skin

Best Body Lotion

Olay Quench Advanced Healing Intensive Lotion ($7.49, drugstores)

Niacin and vitamin E in this "not too thick, not too light" moisturizer help hydrate parched skin. "I also like that it's unscented," one convert told us.

Runners-Up
Aveeno Positively Nourishing Ultra-Hydrating Whipped Souffle ($10.99, drugstores)
Jergens Natural Total Nourishment Daily Moisturizer ($6.99, drugstores)