The FITNESS 2010 Beauty Awards: The Best Products for Your Face

Best Serum

Avon Anew Reversalist Renewal Serum ($44, avon.com)

Testers expecting a medicinal feel were pleasantly surprised by the creaminess and soft scent of this a.m.-p.m. treatment designed to repair wrinkles.

Runners-Up
Strivectin Overnight Facial Resurfacing Serum ($59, sephora.com)
Prevage Face Advanced Anti-Aging Serum ($155, elizabetharden.com)